Millennials: A Better Bet Than You Might Think

Posted November 21, 2014 by

The following is a guest post by PMG fall intern Taylor VanDyke. Taylor is a junior studying public relations at Champlain College.
Selfish. Lazy. Self-centered. Entitled. Unmotivated. Irresponsible. Ladies and gentlemen, may I introduce you to the overall perception of millennials. If I was an employer, I would probably duck and cover when a millennial walked through ... Read more


Some Clef-er Tips to Rock the Industry

Posted November 13, 2014 by

The following is a guest post from PMG fall intern Devan Ashline. Devan is a recent graduate from the Crane School of Music at SUNY Potsdam where he studied music business with a concentration in voice.
Studying music business at The Crane School of Music at SUNY Potsdam has given me tons of insight into ... Read more


Social Media for Social Good: How They CAN Go Hand in Hand

Posted November 11, 2014 by

The following is a guest post from PMG fall intern Caroline Ladd. Caroline is a senior at Champlain College studying business and psychology.
As social media users, we all want to be known as taking part in social good. Its been a trend to share heartwarming videos and stories about organizations that are saving kittens, ... Read more


How Good Ethics Makes Good PR

Posted November 6, 2014 by

The following is a guest post by PMG fall intern Danielle Muzones. Danielle is a junior studying public relations and English at Boston University. In addition to interning at PMG, Danielle directs an account at a student-run PR agency and designs graphics for events.
Let’s be honest: most people don’t associate public relations with ethics. PR professionals ... Read more


Why Your Major Plays a Minor Role in Your Career

Posted November 4, 2014 by

The following is a guest post by PMG fall intern, Callagy Ross. Callagy recently graduated from the University of Vermont with a double major in English and anthropology.
Right now my sister is a sophomore in college and is at a loss as to what she wants to do when she graduates. She sees her older ... Read more


Avoiding #FOMO in PR

Posted September 24, 2014 by

FOMO – or for the newbies, “fear of missing out”. It’s that feeling you get when you can’t make it to a friend’s party…or, you know, when it is fall in Vermont and all you want is a cider donut.
It is also a fear, I think, that PR and social media peeps feel on ... Read more


Radio Interview: Crisis PR for Business

Posted September 12, 2014 by

PMG partner Nicole Ravlin was a guest this week on WDEV’s Mark Johnson Show. Mark invited Nicole on to speak about crisis pubic relations. Does your business have a crisis plan in place? Is your internal PR team prepared for every situation? PReparedness is key for all businesses.

... Read more


Then VS Now – why PR has always mattered

Posted July 28, 2014 by

The following is a guest post by PMG summer intern, Katherine Hardiman. Katherine is a senior at Miami University majoring in strategic communication. 
Public Relations was only recognized as an industry decades ago, but it’s been the root of everything long before that. (The Trojan Horse? Clearly one big PR pitch:  The Greeks were like “Hey Troy, here is the latest ... Read more


Don’t Mind Me, I’m Just an Intern.

Posted June 10, 2014 by

It seems as though every year yet another spiteful intern decides to sue the company that they once would have given their first born child to work for. With various intern lawsuits cropping up every year, one has to wonder why these companies are getting such a bad wrap.
The answer is quite simple, really. ... Read more


The Art of the Press Release – Powerful or Pointless?

Posted June 5, 2014 by

If you were to ask any PMGer if a press release was involved in their major media placements (think Wall Street Journal, Good Morning America, Martha Stewart Living, etc.), the overwhelming answer is no. A common misconception is that the press release is the PR seed that will bloom into the big, beautiful feature story, ... Read more