11 Ways Dating & Public Relations Go “Hand in Hand”

Posted April 9, 2014 by

Finding the similarities between dating and public relations began as a fun, in-office joke between the People Making Good PR team. But, after further thought and consideration, dating and PR may just be more alike than they are different. In fact, taking a look at the trials and tribulations that occur in the world of dating might just help us evaluate our every-day lives as publicists.

1. The First Date, AKA The Kickoff

A kickoff meeting with a new client is a lot like a first date. You dress up, you do your research, and you come equipped with questions – all with the goal of making the best first impression so the other person wants to stick around for the long haul.

2. The “Facebook Stalk”

Much like we peruse the “interwebs” and major social media channels for any red flags regarding a new lover, the same sort of stealthy behavior goes into finding everything there is to know about a journalist who is perfect for covering our client. Before we meet up for a date (or in the PR world, send out a pitch) we’ve likely already determined whether or not you’re a dog/cat person, what your favorite color is, whether or not you’re on a special diet, what your most recent Instagram post was, etc. If there’s dirt out there that we can use to our advantage – we’ll find it!

3. The Calculated Communication 

Because we are excellent communicators, we apply the same calculated scrutiny to our client communications as we do to every text, email, FB message, Snapchat and call delivered OR received from a potential Significant O. And – you bet your bottom dollar the ellipses holds the same weight and inspires the same anxiety whether it is received from a client OR a crush.

4. “The Response”

There really is no difference between the giddiness you feel hearing back from a crush versus a top tier journalist.

5. Eyeing the Competition  

For every single lady or man on the prowl for a new lover (read: love-ah), there is a publicist in the market for new business. We KNOW our client is great, and we ARE keeping our eyes and ears peeled for other publicists trying to sniff their way in and steal our territory.

6. The Art of Multi-Tasking  

It takes a special person to juggle multiple clients: there are names to remember, numbers to memorize, and time to be scheduled and dedicated to each account. The same goes for “playing the field,” and with a career as stressful and time-consuming as public relations, this skill is a MUST to master.

7. Long-Distance? No Sweat! 

If there is one thing publicists need to succeed at, it’s keeping the love alive, regardless of the distance. The same care and consideration that goes into keeping in touch, providing transparency and scheduling recurring meetings with our clients is applied to the relationships with our loved ones. Besides, with busy schedules and long workdays, who has time for a lover who ACTUALLY lives in their city?

8. “The Breakup” 

There are breakups in your personal life and breakups in your professional life. No matter how hard you work and strive to succeed with a client, sometimes a relationship just isn’t the right fit or the timing is wrong. Regardless, it will inspire and motivate you to keep moving forward.

9. Finding your soulmate  

Developing a good groove with a client (or journalist) feels a lot like falling in love. The communication couldn’t be better, acquiring great media coverage feels like the end of a perfect date, and when you see their name on the caller ID, you actually feel a little flutter in your heart. If this isn’t you, don’t worry it is possible. You will find your true love in due time.

10. The Hard Work & Dedication 

Just like all good, personal relationships take time, work and energy, so do those with clients and journalists. When signing up to be a publicist, you’re signing up to ALWAYS put your best foot forward – and at all costs.

11.  [Needs no explanation] 

At one point in time, you WILL think this about both your career and personal life. Whether or not they occur at the same time, is the question. With a stressful career like public relations, it’s necessary now and then to make light of the hardships we face daily. If you have a dating/PR similarity we’ve missed, feel free to submit in our comment section below!


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