The Mad Men Effect

Posted on 10. Sep, 2012 by

I was having a conversation a few months back with my friend Mike McDougall about pitching new business. We are both entrepreneurs building service based businesses – in the field of public relations. While our skill sets and the types of clients we peruse are different, our styles are not. In recent months, we have [...]

Pitching 101

Posted on 22. Feb, 2012 by

I had the privilege of lecturing at Champlain College today in Nancy Kerr’s Writing for Public Relations class. Below are my slides from the discussion. We talked about how to write pitches – and over all how to pitch your story to the media. Thanks to all the students who attended. I had a great [...]

Press Releases of the NOW

Posted on 09. Oct, 2008 by

So I promised that my next blog would get away from social marketing and focus more on PR.  Well, I was half telling the truth! Social media releases are kind of becoming a buzz topic in the industry.  As PR starts working more hand in hand with social marketing, and the media is crossing over [...]

Social Networking Spam?

Posted on 08. Aug, 2008 by

As the global community figures out how to best use all of the social networking sites (Twitter, Facebook, LinkedIn, YouTube, etc., etc., etc), marketers are trying out different methods to reach customers and other prospects through these mediums. From time to time discussion begins on if tactic executed by a salesperson or marketer is considered spam or misuse of these mediums.  Here you will find [...]

Save My Manolos!

Posted on 02. Jun, 2008 by

I went to pick up some shoes that I had repaired this weekend at the cobbler.  While I was chatting with the business owner, we started to discuss how the art of shoemaking and shoe repair is dying.  Crap!  Who is going to put new plastic tips on the heels of my favorite pair of [...]