Tuesday Toolbox: Social Relations

Posted on 07. May, 2013 by

In the past few years publicists jobs have changed dramatically. No longer could you rely on just your rolodex and writing to get your job done. Good publicists had to learn what “new media” was, where it was going and how to use it all for their clients best interests. Publicists who have not figured how to get their arms around social media [...]

Tuesday Toolbox: The ‘So What if it’s Actually Friday?!’ Edition

Posted on 03. May, 2013 by

Oh, dear. The emails started on Tuesday afternoon from the team: “Hey Nicole, are you posting Toolbox today?” They continued to come Wednesday. So did the client deadlines and new business meetings that had to be handled first. And, then all of a sudden it’s Friday. And the Tuesday Toolbox had not been posted. Whoops. [...]

A Pause for PR: Advice for Publicists After Tragedy

Posted on 16. Apr, 2013 by

Sometimes the news cycle dictates how publicists go about their business, pausing media outreach on behalf of clients and rethinking social media editorial calendars that have long been in the works. Sadly, this was the case yesterday as the nation learned of the bombings at the Boston Marathon. This happened two other times within the past [...]

How Gift Guide Pitching Can Skew Your World

Posted on 10. Jun, 2012 by

As a publicist that represents lifestyle products (in addition to a lot of other stuff), you can’t avoid this thing called “gift guide pitching”. This is when we pitch various products to media outlets in advance of holidays: Christmas, Hanukkah, Mother’s Day, Father’s Day, Graduation, and Valentine’s Day. It’s a big part of product public [...]

Enhancing Your Community

Posted on 24. Apr, 2012 by

I had started writing this post two days ago and was having trouble finishing it, and then, last night I came across this article from the New York Times – perfect timing! Lately I feel like I have been preaching that people need to put away technology and be more present with each other. Perhaps [...]

How to Find a Job in PR After Graduation

Posted on 23. Apr, 2012 by

It’s that time of year. You can almost hear the Pomp and Circumstance March in the air [note if you click to listen to the symphony, you will need to get to 1:48 before you get to what you hear at most commencements]. It’s also that time when I get requests for recommendations from graduating [...]

Travel Agent, Personal Shopper… Publicist?

Posted on 20. Feb, 2012 by

One of the things that I love about my chosen profession is that I never know what the day will bring. Ever. As a publicist you live and die by the news cycle and how your client’s story can dovetail with it. Sometimes it works, and other times it just does not.  All of your [...]

Media Training 101

Posted on 09. Feb, 2012 by

Being on TV or radio – or now even on a live stream can be intimidating even for the most polished and poised CEO. Media training is not something they teach you in business school – and rarely is it taught to undergrads who are majoring in public relations. Yet, formal (or even very basic) [...]

PR Works.

Posted on 10. Oct, 2011 by

I got the following email from a client on Sunday as I was driving back from Boston. This client recently moved their business over to PMG after working with a “big city PR firm”. We’ve been on the case a short while, and are passionate about the products offered, the person behind the brand and [...]

PRSA Northeast Conference Slides and Links

Posted on 29. Sep, 2011 by

Yesterday I had the pleasure of presenting with Mike McDougall at the PRSA Northeast Conference in Rochester, NY. Our slides are minimal and probably will not lend much to those who were not at the event, however we were asked to share it, so here it is: PRSA Northeast Conference 2011 Some of the tools [...]

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