How to Find a Job in PR After Graduation

Posted on 23. Apr, 2012 by

It’s that time of year. You can almost hear the Pomp and Circumstance March in the air [note if you click to listen to the symphony, you will need to get to 1:48 before you get to what you hear at most commencements]. It’s also that time when I get requests for recommendations from graduating [...]

“Trust Me, I’m an Expert.”

Posted on 01. Mar, 2012 by

I can’t tell you how many times I come across people calling themselves an expert in something and then finding out that they are no expert within a short amount of time. I’m one of those people that assumes that people are telling me the truth from the get go. I mean, why would they [...]

So, When Should You Tweet?

Posted on 20. Feb, 2012 by

There are so many great (and not so great) tools to help you monitor almost every aspect of social media. Some free. Some not so free. One that I appreciate is a site called Crowdbooster. It offers a freemium pricing model, but if you manage a brand, you will want to shell out some cash. [...]

Social Media in the Afterlife

Posted on 04. Feb, 2012 by

I was scanning the wire services this morning – something I do on a daily basis to see what other flacks are throwing out there – and came across Immortum. Basically, this new site allows you to make posts across Twitter and Facebook from the grave. Yeah, you read me right. From. The. Grave. Have [...]

Hacking Around

Posted on 03. Feb, 2012 by

I never fancied myself a hacker of any kind. Until today. #BTVSMB, the Burlington social media breakfast event, hosted Social Hack today. My partner in crime for these events is Rich Nadworny of Digilicous. We split our duties for planning these events. This one was all his – and he did a fantastic job! What [...]

Dear Pinterest: I find YOU interesting

Posted on 27. Dec, 2011 by

You may have read about or heard of a new site called Pinterest. And by “new”, I mean just getting buzzed about now. The site has been around since 2009 – and out of the beta stage since March of 2010.  Their mission is simple: “to connect everyone in the world through the ‘things’ they [...]

On Twitter, Tweet for Yourself

Posted on 26. Dec, 2011 by

I have been thinking about writing this post for a long while. Then, The New York Times ran this article today – so now’s a great time to get my thoughts on screen. The Times article talks about a former employee of a business who Tweeted as part of their position at a company, then [...]

Will There Be a Happy Ending?

Posted on 05. Oct, 2011 by

The news is out: Friendly’s Ice Cream is closing just over 60 locations and filing for bankruptcy. They operate just over 500 locations, so this means that one fifth of their restaurants will close. The retail ice cream operation (what you see in the grocery store) appears that it will remain the same. Sure, this [...]

PRSA Northeast Conference Slides and Links

Posted on 29. Sep, 2011 by

Yesterday I had the pleasure of presenting with Mike McDougall at the PRSA Northeast Conference in Rochester, NY. Our slides are minimal and probably will not lend much to those who were not at the event, however we were asked to share it, so here it is: PRSA Northeast Conference 2011 Some of the tools [...]

Social Media Revolution Strikes Again!

Posted on 02. Aug, 2011 by

I had the pleasure of speaking to the UVM Athletics Department this morning about social media. As I was pulling together my slides, I wanted to share the Social Media Revolution video by Socialnomics with them and was pleased to find that it had been updated for 2011. Here it is: If you have not [...]

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