SxSW Day 2: “We all have #tigerblood”

Posted on 13. Mar, 2011 by

Woah. What a FULL day. I got a late start and missed about 15-minutes of my first session, which was a real loss, but I caught up fast and then kept pace throughout the rest of the day squeezing in a few meetings along the way. I am adding in transcripts of the twitter streams [...]

SxSW Interactive: Day 1

Posted on 12. Mar, 2011 by

I am in Austin, TX this weekend for the interactive part of SxSW. Here, I’ll be attending educational sessions and networking events… and maybe a party or two with other social media, digital, advertising and public relations professionals in an effort to learn more about what is to come in the interactive field. My particular [...]

PR Best Practices for Social Media at SXSWi

Posted on 12. Aug, 2010 by

Each March thousands of web and digital strategists, social media “experts”, flacks (like me!), media, and many from other professions flock to Austin, TX for the South by Southwest Interactive (SXSWi) conference. I attended the event last year and learned a lot.  It was a fun, overwhelming, stimulating, engaging and highly educational experience. Upon returning [...]

South By

Posted on 26. Feb, 2010 by

I am headed to Austin for SXSW in two short weeks. When talking to a client and friend who is also attending, I was corrected and told that “people in the know do not call it South by Southwest, rather South By.” Ok. Clearly I have a lot to learn, this being my first time [...]