Hello? Can You Hear Me?

Posted on 14. Feb, 2012 by

Last week my phone rang. Sure, this is not an odd occurrence. I probably get more inbound calls at the firm than any other person given the nature of my roll. But the nature of the call was somewhat unique. A reporter that I have been working with via email from a national outlet called [...]

Instagram and Social

Posted on 05. Jul, 2011 by

I am a huge fan of the iPhone app Instagram. Big. BIG fan. In fact, I have started using it to take and share all sorts of pictures from my life. I love how you can use filters, change the way pictures look with ease and share across your social world (including blogs) with just [...]

PR Bag of Tricks: Muck Rack

Posted on 23. May, 2011 by

It’s sometimes hard to be a publicist. First you have to deal with people who don’t always get what you do and see you as a nuisance.  Then, you have to find a way to make your client, the company, and their product relevant and newsworthy. All this while the news-cycle is busy covering things [...]